01
Before
Your landing page gets traffic, but doesn't explain why someone should choose you.
After
A clearer, conversion-focused landing page ready to publish.
The Marka Growth Lab
Two days to fix what's getting in the way of your growth.
Bring your real business.
Leave with clearer positioning, a stronger digital presence, practical content, useful AI systems, and one meaningful business improvement actually built.
The Marka Growth Lab is a hands-on working weekend for businesses ready to stop collecting advice and start fixing things.
- Dates
- 19 + 20 September
- Time
- 9am to 5pm
- Venue
- Latin Hub, Brisbane CBD
- Capacity
- 15 businesses only
Reserve my spot
Early bird $500
Book by 10 September.
Coming with someone from your business? Add a second attendee for $350 during checkout.
Your business becomes the project.
This is a working Lab
This isn't another business workshop.
You don't spend a weekend learning what you should do. You spend a weekend doing it.
You probably already have enough ideas.
The problem is finding the time, clarity, and expertise to actually implement them.
Your website needs work.
Your message isn't quite landing.
Content keeps getting pushed down the list.
You've been meaning to automate repetitive work.
You know AI could help, but you're not sure where it actually makes sense.
Or there are ten things you could improve, and you're not sure which one matters most.
That's what the Growth Lab is for.
For two days, Daniela and Sarah from The Marka will work alongside you to audit, prioritise, build, and improve your actual business.
No hypothetical case studies.
No homework you'll forget about next week.
Your business becomes the project.
One meaningful outcome
Arrive with a business. Leave with a before and after.
Every business in the Growth Lab will have a different priority. Before the weekend, we'll work with you to identify one meaningful outcome we want to achieve together.
02
Before
Leads arrive through different channels, and follow-up is manual.
After
A practical automation that makes the process easier to manage.
03
Before
You know you need content, but never know what to publish.
After
A content strategy, repeatable system, and actual content to get you started.
04
Before
Your business looks different everywhere customers find you.
After
Clearer positioning, messaging, and a plan to bring your presence together.
05
Before
You're experimenting with AI without knowing what is genuinely useful.
After
AI workflows and tools designed around the way your business actually operates.
Your outcome will depend on your business, its priorities, and what can realistically be achieved during the Lab.
The goal isn't to leave with more ideas.
It's to leave having made something better.
Before the weekend
First, we diagnose. Then we build.
The Growth Lab doesn't start on Saturday morning.
- 1
Complete The Marka Score
See where your business is strong, and where growth may be getting stuck.
- 2
Tell us about your business
Complete a short brief covering your offer, audience, current presence, and priorities.
- 3
Have a 30-minute session with us
We'll review what we've found together, and agree on the primary outcome to tackle during the Growth Lab.
- 4
Receive your preparation checklist
We'll tell you exactly what to bring and prepare, from logins and brand assets to existing content and business information.
Saturday morning is for working on your business, not hunting for passwords.
Then you arrive ready to work.
The full system
What we'll work on
We look at your business as a connected growth system, not a collection of marketing tactics. These are the lenses we use to assess the business, not a promise that every attendee will complete substantial work in every area.
01
Clarity
Sharpen your positioning, audience, value, and messaging.
02
Visibility
Look at how the right people discover you through your website, content, search, social, partnerships, and other relevant channels.
03
Trust
Identify the gaps between someone discovering your business and feeling confident enough to choose you.
04
Conversion
Improve the journey from attention to enquiry or purchase.
05
Content
Develop a practical content strategy, assets, ideas, or systems that make publishing easier.
06
AI + automation
Identify where AI can genuinely save time or improve the customer journey, then build useful workflows where appropriate.
07
Your growth plan
Leave with a practical 30/90-day action plan, so you know what deserves your attention next.
Work on what matters most. Leave the rest for the plan.
Hands on
You'll actually build things.
Bring your laptop.
Bring your website.
Bring your content.
Bring the messy spreadsheet.
Bring the process you've been doing manually for six months.
Bring the idea sitting in your notes that you haven't had time to implement.
We'll bring the frameworks, strategic guidance, AI tools, and hands-on support to help you turn those things into something useful.
Throughout the weekend, Daniela and Sarah will work directly with attendees, including significant 1:1 working time.
15 businesses. A small working Lab. Not a conference.
Existing businesses
Who the Growth Lab is for
The Growth Lab is designed for people who are already in business. You don't need to have everything figured out. But you do need an existing product or service that you're already taking to market.
There is something real to work on
- Solo operators
- Consultants
- Professional services
- Service businesses
- Retailers
- Founders with an active offer
- Small teams
- Established small businesses
This is particularly useful if your business is working, but the way you're presenting, marketing, or operating it hasn't caught up with where you want to go.
This isn't the right event if...
- People deciding what business to start
- People validating their first idea
- People who do not yet have a product or service to sell
We're planning a separate session for early-stage founders and new business ideas.
Why The Marka?
Growth problems rarely sit neatly inside one discipline.
The Marka sits at the intersection of business, brand, digital, and AI. That matters because growth problems rarely sit neatly inside one discipline.
A Facebook ad won't fix unclear positioning.
A beautiful website won't help if customers don't understand your offer.
More content won't solve the wrong message.
Adding AI to a broken process just gives you a faster broken process.
We look at the whole system, find where the friction is, and help you work on the things most likely to make a difference.
Daniela + Sarah
Meet your Growth Lab partners
Daniela Castro
Daniela brings more than two decades of experience across media, advertising, brand, and digital strategy, including work connected with organisations and brands such as Vogue Australia, The Australian, Dior, Pantene, Calvin Klein, Queensland Tourism, and the Royal Brisbane and Women's Hospital Foundation.
Sarah Machmud
Sarah brings hands-on experience in organic content and audience growth, including building and monetising an Instagram community of more than 100,000 followers in less than six months.
Together, they founded The Marka to help businesses navigate brand, digital, and AI with clarity, confidence, and common sense.
At the Growth Lab, you're not just listening to them speak. They're sitting down and working on your business with you.
Brisbane CBD
The details
- Dates
- Saturday 19 + Sunday 20 September
- Time
- 9am to 5pm both days
- Venue
- Latin Hub, Brisbane CBD
- Capacity
- 15 businesses only
Hydration is provided.
Food is not included.
Your spot in the Lab
Early bird $500
Book by 10 September.
$650 from 11 September, subject to availability.
Included
- Two full Growth Lab days
- The Marka Score diagnostic
- Pre-event business brief
- 30-minute pre-Lab consultation
- Personal priority and outcome definition
- Preparation checklist
- Hands-on strategic guidance
- Significant 1:1 support during the Lab
- Access to Growth Lab exercises and resources
- AI tools, frameworks, and templates used during the weekend
- 30/90-day growth action plan
Reserve my Growth Lab spot
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Continue to secure Stripe checkoutComing with someone from your business?
Add a second attendee for $350 during checkout.
Before Saturday
What happens after I book?
By doing the diagnostic work beforehand, we can spend much more of the weekend working on your business instead of trying to understand it.
01
Take The Marka Score.
02
Complete your business brief.
03
Meet Daniela + Sarah for 30 minutes.
04
Agree on your priority outcome.
05
Receive your personalised preparation checklist.
06
Arrive on Saturday ready to build.
Useful questions
FAQ
Is this a course or masterclass?
No. There will be guidance and short teaching components where useful, but most of the Growth Lab is designed around applying the work to your actual business.
Do I need to know how to use AI?
No. We'll help you use the appropriate tools where they make sense. You don't need technical expertise.
Do I need an established company?
You can absolutely be a solo operator. The important distinction is that you already have a product or service you're taking to market. This isn't an idea-validation or start-a-business workshop.
Will everyone build the same thing?
No, and that's intentional. Your priority is established with us before the event. Different businesses may work on landing pages, positioning, content, customer journeys, automations, AI workflows, or other growth priorities.
Can two people from my business attend?
Yes. Your checkout includes the option to add one additional person from the same business for $350.
Is food included?
No. Hydration will be available throughout both days, and we'll have breaks for food.
Is there support after the weekend?
The standard ticket doesn't include ongoing consulting after the Lab. You'll leave with the resources and systems developed during the weekend so you can continue using them independently. If you want continued support, The Marka also offers monthly consulting and ongoing advisory arrangements.
The Marka Growth Lab
You could spend another weekend thinking about what needs to change.
Or spend this one changing it.
Two days. One room. 15 businesses.
Your laptop, your business, and the things you've been meaning to fix.
We'll help you work out what matters. Then we'll get to work.
Early bird $500. Book by 10 September.
19 + 20 September · Brisbane CBD