The Marka

Ideas for building, growing and scaling a better business.

The Marka Resource Centre

Practical thinking on brand, digital, marketing, customer experience, systems and AI. Created for founders who want useful answers without the unnecessary theatre.

build

Build

Clearer direction for businesses working on their brand, positioning, message and customer trust.

Brand strategyPositioningMessagingBrand look and styleCustomer trustBusiness clarity
grow

Grow

Practical guidance for becoming easier to find, understand and choose.

WebsitesSEOMarketingContentGoogle Business ProfileLead generationConversion
scale

Scale

Ideas for improving customer experience, systems, processes, automation and AI adoption.

Customer experienceCRMProcessesAutomationAIReportingTeam adoption

Featured resource

A small-business owner chooses a clear, useful website path instead of an oversized complicated website machine.
Opiniongrow

Most small businesses don't need a beautiful website. I said what I said.

AI-built websites are often criticised for looking generic. Fair enough. But for most small businesses, the more important question is whether the website builds trust, answers customer questions and generates work.

6 min readRead article

Published resources

Helpful robots are drawn towards a credible local business surrounded by useful content, reviews, profiles and recommendations.
Guide / opiniongrow

How to be so attractive that even robots fall for you

Your next customer might ask ChatGPT, Google or another AI assistant who to hire. Here’s how to build an online presence that helps humans, search engines and AI understand why your business deserves to be in the answer.

14 min readRead
A cheerful advertising machine overwhelms a sceptical small-business owner with recommendations to spend, expand and automate.
Opinion / guidegrow

Small business? Stop wasting money following Google’s recommendations

Google Ads increasingly wants you to automate more, broaden your targeting and let AI make decisions. That can work brilliantly when there’s enough data and budget. For a small local business, it can also be a very expensive experiment.

13 min readRead